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Subscription, rental and sharing revenue models on the rise
According to new research, consumer’s preferences are changing and driving a need for businesses to change their models around subscription, sharing and rental.The research, carried out by the...
View ArticleWhy Personalisation Is Central To the Financial Times’ Subscription Strategy
Do you remember when people thought it was crazy for newspapers to charge for online content? In 2001, the Financial Times (FT) decided to break with conventional wisdom, and was one of the first...
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